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WHY®
Our patented technology is continuously changing what is possible for hair!
The ingredient that changed it all.
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
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The future of OLAPLEX innovation.
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Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."
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